You may refuse to acknowledge that funnels exist. You may want to fight me to death whether you need one.
But the fact is that you have one, whether you believe it or not. And it’s up to you whether it’s efficient, working for you, or warming up your audience.
Most people who have never thought about funnels have only a top and a bottom (no middle). You’re finding your audience and trying to sell to them in various ways.
It’s inefficient; you’re not building brand loyalty and likely trying to sell to a cold audience.
So to determine how big and complex your funnel should be, ask yourself:
How expensive or complex is your product or service? (The more expensive or complex, the bigger the funnel you’ll need.)
How long is the journey from when someone discovers you to when they purchase? (Again, the longer, the bigger the funnel.)
How crowded is your marketplace? How important are relationship building and branding to stand out?
Now, look again at your funnel. Do you need to add anything between the introduction and selling? Is it a newsletter and then a free trial? Is it a starter offer? Maybe you need to offer something more expensive so your biggest fans can gain more value!