Marketing doesn’t have to be high-brow, complicated, or expensive. It needs to be FUN! These street posters are a perfect example. Or it could be something that doesn’t drive a ton of sales but gets you a buttload of PR, like H&M’s beach pop-up shop.
Because boring marketing isn’t just an insult to your audience’s intelligence; it’s a waste of your time.
Marketing is an expression of your brand, which is an extension of YOU. Or, if you’re a marketer, it’s an extension of your creativity.
So get bold, get weird, and GET NOTICED. It should be thoughtful, fun to create, and interesting, even when dealing with a serious subject matter.