To some (hopefully many), I am annoying.
Because the worst thing you can do is make your audience feel nothing.
Do not hold back your quirks, your personality, and your energy.
Do not be afraid to have a strong brand personality or offend people who are not your audience.
Think of your favourite brands, and I bet they have been divisive at times or even controversial.
I bet for every one of your favourite brands, you know people that hate that same company. No?
Ask yourself if your brand would annoy anyone, and if the answer is no…then try harder.