Stefanie is our social media coordinator who spends all day online creating content and measuring its impact, so I knew she’d have the latest tips on making the most of everything you’re posting.
Aside from positioning and a strong brand voice, here are a few things she has been doing lately to give our content that extra push:
✨ Adding keywords at the end of the captions since IG is trying to catch up to TikTok and become a search engine. Invest some time into finding relevant keywords for SEO.
✨ Some accounts have been adding more than one collaborator in a post! Collaborating with other brands and creators is a great way to reach new audiences and increase engagement.
✨ If applicable, adding voiceovers to reels has increased engagement since it brings the audience closer to the creator/brand, creating a connection.
This works for us, but your brand is unique, and what works for us may not work for you. Try creating a scavenger hunt on your page, or help build excitement with a series of curious giveaways!