If you need a glossary of what the hell we’re saying, you’re not alone. Here’s a breakdown of some common marketing speak:
🔥 That’s so on brand.
I say this when anything is expected and spot on. Like when I call my dad at 8pm and wake him from a deep sleep. That’s so on brand.
🔥 But who is your customer avatar?
Your avatar is a sims character of who your target audience is. It’s actually not my favourite because I think audiences generally have common values rather than them all being a ‘Sally’ who is just tired and wants more time with her kids after a long shift as a nurse.
🔥 We don’t sell, we provide VALUE!
I mean this is the goal. We’re not selling a product or a service, we’re selling a transformation!!
🔥 We’re going for omni-channel.
We want to be everywhere man.
🔥Let’s collaborate.
Let’s do something cool together. Find some synergies…
🔥 Where are your brand guidelines?
How are we supposed to do anything without knowing the guidelines? We need to know what colours, what tone, and who the spirit of the brand is before we even write a tweet.
What did I miss?