Spending a ton on ads or PR without strong positioning is like sending out thousands of invitations to a house party that doesn’t give any details on who the party is for.
Is it a kids party? Is it a pool party? What is even happening here?
So before you invest in any ads or paid media, make sure your positioning is super strong.
It should:
🔥 Be hyper clear who you’re for (and repeal anyone you’re not for)
🔥 Have a strong brand voice that is not going to appeal to everyone
🔥 Your positioning should be so strong that you should EXPECT negative comments on your ads
🔥 How are you the ‘est’? Are you the healthiest? The cheapest?
🔥 Is it FUN? Are you pushing the boundaries a bit?
There is no point in running ads and playing it safe because you will simply be ignored.