The #1 mistake I see on social media is brands only creating content based on what they want to say, what they want their audience to know.
Not what their audience needs or would provide value to them.
🥴How often have you scrolled past something from a brand because you don’t care about its ingredients? Because it feels like an ad?
That’s why paid ads using UGC are performing best. People tune out the minute something looks like an ad. It’s like ad-splaining.
🧡Think about why people are going on social. The mindset they’re in. What they’re looking for, and how can you improve their lives?
Yes, your product or brand will improve their lives, but how do you continue to support your vision statement with different types of content?
😯Look at your analytics. Maybe you continue to sell but in a wildly entertaining way? Maybe you’re teaching, but your brand is a part of that.
Nobody has time for boring marketing in 2023.