✨Marketers know this better than anyone!
You can have 10 out of 10 people say they will attend your event or purchase your products, and then when you launch…crickets.
😑It’s not that everyone is a jerk.
Most people genuinely think they know what motivates them and what they want.
👉🏻It’s our job as marketers to know their motivations and their behaviours better than that.
What does this mean for my marketers and entrepreneurs?
It means paying attention to data, past behaviours, and understanding your audience’s motivations.
Also….you need to listen to your gut!