We know the marketing *rules*:
🍋Post 80% content of value and sell 20% of the time.
🍋Your audience needs to be exposed to your offer seven times or more before being moved to action.
🍋Think of your brand as a person, is that person fun, knowledgable, or motherly?
YES!
These rules are accurate, but when you are in a campaign push, say for a new launch or Black Friday…I want you to suspend these rules. Because when you are in a push for a campaign, you need to be repetitive!
10-20 % of your audience probably sees each of your posts; 30% may be opening your emails every time.
Do not be afraid to be repetitive and to SELL when you need to. Do not fear being annoying! That is the whole point, right? You’ve built up an audience to sell!
(And by selling, you are improving your audience’s lives by making it more convenient, delicious, healthy, or enjoyable.)