Email marketing is always a good move, you can always count on it, it always does the job well, and it’s seriously underrated. Why hasn’t it won an Oscar?
📆 But advent calendar email?
Our in-house email and online ad strategist Basel talked about the importance of email sequences in our Collective Membership and explained the importance of advent calendar emails.
The purpose of an advent calendar email sequence is sustained engagement. Keeping your audience hot to warm throughout a specific time period so that they’re consistently responding to your call to action or ready to buy at the end of your sequence.